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A&E is embracing the next generation of personalization: the secret kind.
Visitors to the A&E e-commerce sites, which include AandE.com, Historychannel.com and Biography.com, may already have experienced the new personalization without realizing it. Since its site relaunch earlier this year, A&E has had the ability to track the behavior of registered users and provide them with personalized pitches. So, for example, if you’ve registered with AandE.com and you’ve indicated your interest in history, ads you see on the site may appear according to your personal timetable.
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