Adworks Nixes Sentiment in Patient-Doctor Stories

An unemotional documentary style marks the first campaign for the Virginia HospitalCenter. Created by Adworks in Washington, D.C., three 30-second TV commercials promote the Arlington, Va., facility’s physicians and advanced medical care.

Each spot tells a true story of how a staff physician successfully treated a particular patient. Cases include a man from China with an enlarged heart, a woman who had suffered multiple miscarriages and an elderly woman diagnosed with cardiomyopathy, a hardening of the heart muscle.

Directed by Jason Wulfsohn and produced at the Oil Factory in Hollywood, Calif.,