Adworks May Not Defend Retailer

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By Nora FitzGerald and Steve Krajewski
WASHINGTON, D.C.–Officials at Adworks here last week said they had laid off eight employees after being told the agency would have to re-pitch the $30 million advertising account of Hech-inger Co., which also operates stores under the Home Quarters Warehouse banner.
The personnel layoffs include four staffers from the creative department, two from media services and two from the management information group.
Agency officials declined to identify the employees, but acknowledged that the staff cuts are due to a general reduced workload at the shop.
Adworks has said it not sure whether it will defend its Hechinger advertising account, which sources indicated had already dwindled in billings.
Separately, officials with Fogarty Klein & Partners in Houston confirmed last week they will have to defend their $30 million Builders Square account.




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