Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
What do you consider the top two major issues facing your company in the area of advertising/marketing in 2001-02?
Competitive Activity: 45%
Workforce Quality: 32%
Agency Compensation: 29%
Production Costs: 29%
Interactive/Internet Use: 21%
Other: 19%
Know your enemy. That’s the No. 1 goal of advertisers, according to the survey. When asked, “What do you consider the top two major issues facing your company in the area of advertising/marketing as it moves into 2001-02,” 45 percent of total respondents say “competitive activity.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in