Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
How do you currently compensate the various types of agencies you utilize?
Note: Respondents can have more than one answer.
TOTAL
Commision on Media: 39%
Fixed Annual Fee: 35%
Project Fee: 34%
Labor-Based Fee: 30%
Monthly Retainer: 26%
Commission on Production: 21%
Hourly Fee: 19%
Other Methods: 8%
No Answer: 7%
By Category
COMPUTERS/TECHNOLOGY
Commission on Media: 50%
Labor-Based Fee: 43%
Fixed Annual Fee: 29%
FOOD & BEVERAGE/PACKAGED GOODS
Fixed Annual Fee: 48%
Commission on Media: 35%
Project Fee: 30%
PHARMACEUTICAL
Project Fee: 64%
Hourly Fee: 55%
Commission on Media: 36%
Monthly Retainer: 36%
Labor-Based Fee: 36%
CONSUMER DURABLES/UTILITIES
Commission on Media: 60%
Hourly Fee: 60%
Project Fee: 60%
Labor-Based Fee: 60%
ENTERTAINMENT/PUBLISHING/RETAIL
Commission on Media: 50%
Monthly Retainer: 50%
Commission on Production: 25%
Project Fee: 25%
Fixed Annual Fee: 25%
FINANCIAL SERVICES
Project Fee: 57%
Commission on Media: 43%
Commission on Production: 29%
Fixed Annual Fee: 29%
Monthly Retainer: 29%
Labor-Based Fee: 29%
TELECOM
Monthly Retainer: 46%
Commission on Media: 39%
Fixed Annual Fee: 39%
AUTOMOTIVE
Fixed Annual Fee: 44%
Commission on Media: 30%
Commission on Production: 26%
Labor-Based Fee: 26%
Compensation is one of the most-talked about subjects among both advertisers and agencies today, with the Association of National Advertisers and others...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in