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What Clients Think About Media
RESPONDENTS BY CATEGORY
Utilities: 5%
Automotive 22%
Food & Beverage Packaged Goods: 22%
Computer/Technology: 13%
Telecommunications: 12%
Pharmaceutical: 11%
Retail: 8%
Financial Services: 7%
For the nation’s biggest clients, using specialist media services has become standard industry practice.
Nevertheless, media agencies’ oft-expressed goal of becoming true marketing partners to their clients is so far unfulfilled. Clients also have yet to arrive at a consensus about the best way to use a media agency.
These are some of the topline findings in the inaugural Aweek/Morgan Anderson Consulting Media Survey, the first in-depth, statistically projectable analysis of how top advertising clients in the U.S.
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