Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Which area of media is mostcritical to the success of your advertising?
Media Planning Expertise: 53%
Buying Clout: 39%
Media Research Resources: 7%
No Answer: 1%
MEDIA PLANNING
Financial Services: 86%
Pharmaceuticals: 73%
Telecommunications: 62%
Automotive: 52%
Entertainment: 50%
Food & Beverage: 48%
Computers: 36%
Consumer Durables: 20%
BUYING
Computers: 64%
Consumer Durables: 60%
Food & Beverage: 44%
Entertainment: 38%
Telecom: 31%
Automotive: 30%
Pharmaceutical: 27%
Financial Services: 14%
Clients may be divided over why a separate media service is desirable, but they show considerable agreement over what they consider the most important factor in the success of their paid media efforts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in