Adweek magazine publishes 6 regional editions each week. To view summaries of the regional cover stories, click on a region below. To read these articles in their entirety, subscribe to Adweek Online's Premium Services. | Adweek Adweek magazine publishes 6 regional editions each week. To view summaries of the regional cover stories, click on a region below. To read these articles in their entirety, subscribe to Adweek Online's Premium Services. | Adweek
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Adweek magazine publishes 6 regional editions each week. To view summaries of the regional cover stories, click on a region below. To read these articles in their entirety, subscribe to Adweek Online's Premium Services.

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NEW ENGLAND EDITION

ODDS HUMOR
O'Neil Griffin Bodi casts comedian Thom Sharp in ads designed to elicit chuckles and entice New Hampshire consumers to seek out scratch tickets for the lottery. The TV and radio campaign targets adults 30 and over and employs the tagline, "Wanna have some fun?"


EAST EDITION

SAVING SATURN
Hal Riney Back in Action for Ion Pitch
Saturn and the founder of Publicis & Hal Riney go way back. Hal Riney, now the shop's semi-retired chairman, created Saturn's homespun launch campaign. These days, he's back at the office as the driving force behind the shop's crucial pitch for the Ion launch.


SOUTHEAST EDITION

FINAL PUSH
Celebrity Cruises picks five players for the last round of its $20-30 million review.


MIDWEST EDITION

STICKER SHOCK
Hyundai Motor Co.'s decision to review its $450 million media account surprised executives at the automaker's lead U.S. agency, Bates USA West, according to sources. The search, which is taking place at Hyundai's South Korean headquarters, may be a prelude to a creative shift.


SOUTHWEST EDITION

PLAYMATES
Launch Partnership's David Wilgus, Diane Seimetz and Michael Boone get good news from Dave & Buster's food-and-games establishments.


WEST EDITION

HAL RINEY RETURNS
Agency Vet to Defend Saturn Account
The man who created "It's morning again in America" returns to help Publicis & Hal Riney pitch Saturn's Ion against D'Arcy Masius Benton & Bowles, Goodby, Silverstein & Partners, McCann-Erickson and Wieden + Kennedy. It's Riney's first hands-on involvement in years.