Transfer of Power
Jeff Johnson assumes Ben West's CEO duties at WestWayne.
Best Spots of 2001
Our 50 Favorite Commercials
Monkeys and poodles and squirrels, oh my! Not to mention Chuck Woolery, Charo and Neil Diamond (or is that Will Ferrell?). We reviewed more than 2,000 spots to select the best of last year's TV advertising. Plus, our playful choice for Best Campaign.
SECOND TIME AROUND
Morton's of Chicago has awarded the
$4 million account for its 61 restaurants to
Doe-Anderson. The Louisville, Ky., agency had pitched the steak-house business two years ago, but lost out to a Chicago rival. A project assignment changed the client's mind.
Volkswagen, Arnold's largest account, is seeking a Hispanic agency. While the "Drivers wanted" campaign plays well among most market segments, VW said it does not resonate with Latinos. At least three shops in the South and Southwest are among "a handful" of contenders.
IT'S SLOW GOOD
PriceWeber's new advertising for Canadian Mist is all about R&R (relaxing and reparative) drinking. Print and outdoor work by the Louisville, Ky., shop features serene Canadian scenery and encourages fans of whiskey to "sip and savor."
Mullen is likely to be supported with only "a couple of hundred thousand dollars" this year, not the $15-20 million it expected for the
Joint Recruitment Advertising Program.
Agency of the year In a period of interactive agency busts, R/GA landed 12 new accounts while maintaining its crystal-clear creative vision. Kipp Cheng visits the innovative i-shop.
Plus, a look at four agencies' formulas for success in the interactive world. The myths vs. the realities of online advertising. And a rundown of the 50 biggest i-shops.