Adweek magazine publishes 6 regional editions each week. To view summaries of the regional cover stories, click on a region below. To read these articles in their entirety, subscribe to Adweek Online's Premium Services. | Adweek Adweek magazine publishes 6 regional editions each week. To view summaries of the regional cover stories, click on a region below. To read these articles in their entirety, subscribe to Adweek Online's Premium Services. | Adweek
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Adweek magazine publishes 6 regional editions each week. To view summaries of the regional cover stories, click on a region below. To read these articles in their entirety, subscribe to Adweek Online's Premium Services.

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EAST EDITION
Spirited Defense
NBC hires a crisis consultant to combat the rising tide of criticism aimed at its liquor-ad policy.

NEW ENGLAND EDITION
Send Out the Clowns
For Arnold, Mullen and others, dot-com advertising gets serious.

SOUTHEAST EDITION
Latinos Wanted
Volkswagen hires Creative on Demand to boost U.S. Hispanic sales.

MIDWEST EDITION
GM Wheeler Dealers
Planworks and Mediaworks add at least $500 million in new business thanks to General Motors' Local Marketing Groups.

SOUTHWEST EDITION
Cold War Heats Up
Ice Cream Vendors Invite Agency Fight

WEST EDITION
The Hyundai 10
Mystery Shop Is Martin Agency