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The second of a three-part series begins on page 25.
Getting Oriented
Grey Beats 2 for Net Business
Grey Advertising has added its eighth major dot.com win since June with the estimated $50-70 million Orientation.com account. The client, which offers a multilingual network of Web portals to developing nations, recently formed a partnership with the United Nations. See page 5.
CAN YOU
FILA?
The battle over
Fila Holding S.p.A.’s
$60-70 million ad account has ended, with the team of Merkley Newman Harty and Paris
shop BDDP@TBWA emerging as the
victors.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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