Adweek 2000 Media and Technology: The Future Is Here

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Marketers that prosper tomorrow must master the basics of e-tailing today
Forget battling department stores at Christmas, drugstores on your lunch hour and bookstores on your way to catch a plane. If you aren’t buying furniture at midnight in your pajamas or pretending to run spreadsheets at work while you’re really shopping for cheap plane tickets, you’re nothing but a Luddite with a bad parking space at the mall.
The ease and ubiquity of online shopping and it’s drop-dead trendiness ensure that the consumer e-tail space is poised for exceptional post 2000 growth.




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