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A new wolf will soon be on the prowl in Chicago.
The snarling wolf’s face is part of advertising for Internet provider and Web site developer InterAccess that will be wrapped around local retail delivery trucks.
Lynn O’Shea, president of Ampersand Fleet Graphics, the Chicago agency that arranges for the truck-wrap advertising, calls such ad placement “ambient media.” It is part of the “everyday” world without being as intrusive as bus or train wrap ads, which some consumer groups oppose.
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