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He taught us how to get at the heart of a brand and the right side of the consumer. And he taught us the lost art of advertising, which is to sell.
–Phil Dusenberry

He built a brand with big, strong, powerful roots which has withstood the test of time.
–Peter Georgescu

He had the experience. He knew about situations; he knew about life; he knew about hard work; and he knew about persuasion. –Ed Ney

He approached advertising as a business.








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