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CBS’ Survivor: The Australian Outback has helped give rise to more than just non-scripted programming. It is making product integration an advertising reality as well.
Following placement campaigns on Survivor by advertisers such as Reebok, Target and Pepsi, most non-scripted series in development are offering buyers similar deals. Among them are ABC’s The Runner, Fox’s Murder in Smalltown X, NBC’s Lost, and USA’s Combat Mission.
Although advertisers still are determining how to measure product integration, most agree that the kind of placement Survivor features is valuable.
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