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NEW YORK User-generated content destinations will need to create safe areas to overcome the qualms of wary brand advertisers, according to ad executives.
The sharp growth of user-generated content destinations in the past year has not been accompanied by equal advertiser demand, mostly because of the risks of brands associating with unsavory or inappropriate content. But advertisers cannot ignore MySpace’s more than 100 million users, said John Trimble, svp of branded sales at Fox Interactive Media.
“That
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