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New Year’s Eve this year will be brought to you by M&M, General Motors and Michelob.
Those are among the sponsors of late-night specials on Jan. 31. Most viewers will be watching Dick Clark’s New Year’s Rockin’ Eve on ABC, which kicks off at 10 p.m. and will be sponsored in part by M&M. Sources said ABC is negotiating with Chevrolet. MTV, which starts its party at 10:30, has deals with General Motors, Pantene, Pepsi and Universal Pictures.
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