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When RockdotRock takes the stage tonight at a club in the Meatpacking district here, it will be as a rock band that has happily sold out—not the club, but to the advertising industry.
The five members are session musicians gathered by New York-based The Night Agency, which touts it as the world’s first “adverband.” Night created the concept for its client, Symantec.
RockdotRock sings and plays original songs (penned with agency staffers) about the dangers of Internet fraud.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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