An Adventure In Ale

Allagash Brewing’s Print, Outdoor Campaign Features Playful Animals, Regional Attitude
BOSTON–A branding campaign created by Woodbury & Morse Advertising in Portland, Maine, uses imagery of local wildlife to illustrate that drinking Allagash White Ale is “Always an adventure.”
That tagline–which graces print and outdoor ads now appearing in southern Maine–refers to the distinctive flavor of Allagash Brewing Co.’s Belgian-style wheat beer, said agency partner Tom Morse. The campaign marks the client’s first branding effort, he added.
A chance meeting some months back between Woodbury and Allagash owner Rob Tod led to the shop being tapped to handle creative and media duties for the microbrewery, which had not previously worked with an agency, Morse said.