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Anderson Marketing Group has become the lead agency for Advantage Rent-A-Car.
There was no review for the ad-vertising account of the San Antonio-based client. Billings are undisclosed.
The San Antonio shop will be responsible for the company’s radio, television and online work, in addition to point-of-purchase materials and loyalty programs.
Advantage has 150 locations in nine Western and Southwestern states, including New Mexico, Oklahoma and Texas.
Kich & Co. of San Antonio previously handled the account and produced mainly print executions.
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