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Advance Auto Parts has awarded its estimated $55 million account to Fogarty Klein Monroe.
The Houston agency won the chain’s creative and media duties in the finals of a review against Cramer-Krasselt in Orlando, Fla., despite that shop’s experience with Discount Auto Parts, which Ad-vance acquired last year.
Semifinalists for the Roanoke, Va.-based client’s business included Barkley Evergreen & Partners in Kansas City, Mo., Fletcher Martin Ewing of Atlanta and Martin/Williams in Minneapolis. The Richmond, Va., incumbent, The Martin Agency, did not participate.
FKM will handle a number of duties: branding, consumer and trade marketing, creative, media planning and buying, market intelligence and some local store marketing, the shop said in a statement.
“It’s all about bringing traffic to the stores while building and maintaining brand equity,” FKM president and chief creative officer Tom Monroe said in a statement.
It is unclear whether Advance, which targets both professional installers and do-it-yourselfers, will retain its tagline,...
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