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Euro RSCG Tatham replaces a heart with a kiss in its first major effort for Swiss Miss hot cocoa.
In print work breaking Dec. 6 in Parade magazine and Soap Opera Digest and in TV spots breaking in regional markets this month, the Chicago shop has introduced a new tagline, “Warm as a kiss.” Swiss Miss was previously sold under the line, “Warms the heart.”
“We’ve tried to become a little more impactful, a little more memorable and contemporary,” said Flip Block, a Tatham account supervisor.
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