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CVR MARC uses action from last year’s near-championship season in a new campaign for the Indiana Pacers.
Four TV commercials break this week, featuring “intense” footage of players slamming into each other, shots of cheering fans, even hot-dog vendors plying their trade, said Bryan Hadlock, executive creative director at the Indianapolis shop.
The team’s marketing executives “wanted us to take that energy from last season and remind everyone what it looks, feels, smells and tastes like at a game,” Hadlock said.
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