Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
These days, not many ads make us do a double-take. To that short list we add Bartle Bogle Hegarty’s new Axe anti-perspirant executions starring “Pit Man.”
“I’m responsible for this assault on society,” admits William Gelner, BBH group creative director. Just who—or what—is Pit Man? A disembodied armpit/chick magnet with stubby legs and a gracious manner, that’s who—introduced to give 18-22-year-olds a laugh and extend the Unilever brand’s “Wear Axe and get the girl” strategy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in