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NEW YORK Even as agencies are scrambling to find new and untraditional ways to deliver advertising messages to consumers, some clients are casting a nostalgic eye backwards and re-releasing classic ad iconography.
Maxwell on Tuesday began wild postings in 10 cities including New York and Los Angeles featuring its “Blown-Away Guy”—a man sitting in front of audio speakers with his tie and hair being blown back. The print ad, which debuted in 1979, has been updated with photos of iPods and accessories underneath the image.
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