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Chicago Creative Partnership’s new campaign for The Cradle, an adoption agency in Evanston, Ill., was a true labor of love for creative director Kevin Houlihan.
A father of three adopted children, Houlihan said creating the campaign hit close to home. “It’s been a partnership that’s important to me, both personally and professionally,” he said.
A new 60-second TV spot features the true story of a birth mother who used The Cradle to find a loving family for her son, Shamus.
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