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LOS ANGELES Joe Adney has joined Interpublic Group’s Initiative as senior vice president and group account director, the media services company confirmed.
Adney will report to Rich Simms, executive vice president and general manager, Western region. Adney will assume some of the duties of recently retired Jack Silver, former executive vice president and group account director.
Adney, who most recently served for five years as senior director of marketing for Initiative client Baskin-Robbins, Los Angeles, led the company’s marketing alliance with DreamWorks SKG for Shrek.
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