ADK Changes Name to Krueger

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John Krueger said he always wanted to run his own shop, but he didn’t think it was likely to happen if he joined a large international agency network.

The 38-year-old creative director left Fraser Communications recently to join the Los Angeles office of ADK Worldwide, part of the WPP network, which also includes J. Walter Thompson and Ogilvy & Mather. Shortly after he was named ADK’s president and chief creative officer, the 20-year-old shop switched its name to Krue ger/ADK.

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