Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA The American Legacy Foundation said it is launching a new anti-smoking campaign Feb. 3 aimed at convincing African Americans to stop using tobacco products.
Ad*itive, a Philadelphia agency specializing in minority advertising, created its first independent project for the foundation.
Four ads will play in Washington, D.C., movie theaters prior to the main feature from February through June. Each ad begins with a photograph of an African-American couple in a theater and ends with the toll-free number for a program to help people stop smoking and the statistic that 45,000 African Americans die of tobacco-related disease each year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in