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Leagas Ads Tout Women’s Athleticism, Brand’s Support of Soccer
SAN FRANCISCO-Adidas is hoping to ride a wave of enthusiasm for Women’s World Cup athletes in a global campaign by Leagas Delaney.
The San Francisco agency crafted TV, print and outdoor ads that broke last week sporting a new tagline, “There from the start.” The ads ran during the NBA Finals and continue during Cup games. Print work runs in Sports Illustrated and other sports and soccer publications, said company officials.
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