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NEW YORK The One Club has tapped Adidas as Advertiser of the Year at The One Show 2004.
The honor is given to the advertiser who has earned the most awards at The One Show, according to One Club executive director Mary Warlick.
Adidas is being honored for work that ran worldwide, created by the alliance of the TBWA network and 180 in Amsterdam, across all media: print, outdoor, TV and interactive. Last year, TBWA and 180 created ads including “Wake Up Call,” a spot that ran in the U.S.
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