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NEW YORK Adidas today launched a global television campaign focused on sports figures who discuss how they overcame adversity in their lives.
The work is from Omnicom Group’s 180 in Amsterdam, the Netherlands; it continues the “Impossible is nothing” tagline, first used in 2004.
Twenty-one feature people such as David Beckham, the English soccer player, Gilbert Arenas, the U.S. basketball player and Jonah Lomu, the New Zealand rugby player. Film locales included Shanghai, Madrid, Spain, and Sao Paulo, Brazil.
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