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Online Delivery System Cuts Costs, Errors
BOSTON–An Internet-enabled ad delivery and traffic system for newspapers has been slow to take off, even though it comes with the promise of saving both time and money.
That has confounded AdDirect.com founder George White. “It’s economical, quick, secure and reliable . . . You’d think newspapers would be clamoring for this.”
Instead, they’ve been slow to change. “They’ve grown shy. They want to implement the right thing or nothing at all,” he said during a recent interview.
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