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NEW YORK The Art Directors Club call for entries for its 85th annual show goes out today. The invitation spoofs McDonald’s and carries the headline, “Pimp my brand.”
The call for entries, created by Ernest Lupinacci, a partner at Anomaly in New York, shows an African American man dressed like Ronald McDonald and holding an ADC cube. It is a reference to McDonald’s marketing scheme earlier in the year to pay hip-hop artists to mention Big Macs in their songs.
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