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Geoff Pickering has been named vice president and director of interactive services at Adamson Advertising in St. Louis. He will be responsible for the agency’s new media campaigns, including Web development, search, mobile and viral marketing, CRM and direct response, among other tasks. Pickering comes from Nicholson Kovac, Kansas City, where he was vice president of interactive communications services. His background includes stints at Barkley Evergreen & Partners and Valentine Radford Advertising, both in Kansas City.
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