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ATLANTA Adair-Greene Healthcare Communications is set to launch a self-promotional campaign touting its ability to help healthcare marketers overcome their advertising ills.
“The cure for the young brand blues” campaign, the Atlanta agency said, includes a collection of songs lamenting some of the obstacles that line the road to marketing success. AGHC teamed with local musicians to produce six tracks including “Devil Took My Concept,” “Mean Regulatory Blues” and “Ain’t Got No Data.”
Tom Maples, vice president and associate creative director at AGHC, wrote the lyrics to all six songs, and Rita Brett, senior vice president and creative director, came up with the original concept.
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