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ATLANTA Adair-Greene Healthcare Communications today introduced its first work for Cumberland Pharmaceuticals’ CeraLyte.
The Atlanta shop developed print ads for the new nonprescription product that combats diarrhea and dehydration. The ads appear in current issues of trade publications directed at physicians specializing in gastroenterology, emergency medicine and primary care.
“CeraLyte is Cumberland’s first product to reach the market and it demands a breakthrough campaign,” said Mark Perlotto, agency executive vice president and general manager. “The ‘Retention deficit disorder’ campaign is meant to show CeraLyte’s double effect.”
Adair-Greene’s
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