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Adair-Greene has won the advertising account of Georgia-Pacific’s Building Products Group.
The Atlanta agency beat crosstown rival BaylessCronin in the finals of a review to win the estimated $3 million business.
“We’ve got a multi-product,multi-market business,” said Bob Ramont, marketing director for the Atlanta-based client. “So we developed an array of important criteria and characteristics. Adair-Greene came out, one after another, as the agency best equipped to do the job.”
Incumbent Fitzgerald + Co., which held the account for more than a decade, did not participate in the two-month competition.
“By and large, we have the most building-supply experience in the Southeast,” said agency chief executive officer Rich Levy.
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