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DANA POINT, CALIF. In a keynote address at the 2003 ANA National Conference here, Keith Reinhard, chief executive of Omnicom Group’s DDB Worldwide, identified the players taking part in a multi-faceted task force dedicated to sensitizing U.S. businesses to problems abroad and suggesting principles to businesses operating overseas.
The “Task Force to Mobilize American Business for Public Diplomacy” has held three roundtable seminars to date and by next year will create a charter to refocus its mission with a formal business plan.
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