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As the ad industry grapples with its biggest revenue decline in a decade, one industry organization will promote the value of advertising for the first time on television.
Two 15-second spots in the American Adver tising Federation’s pro bono campaign aim to make corporate executives responsible for ad budgets more aware of advertising’s importance to the bottom line. The spots, created by Carmichael Lynch, will break in the next few weeks on network and cable, including CBS and ESPN.
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