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The Advertising Council is soliciting donations from ad-agency executives and corporations to finance a PSA campaign for the war on terrorism. The effort is the 60-year-old council’s first fundraising push.
The group’s pres ident and CEO, Peggy Conlon, said it hopes to raise $3 million to create about six PSAs in a “campaign for freedom.” The work is meant to inspire U.S. citizens to support and defend the American way of life [Adweek, Jan. 28].
In an e-mail sent to the heads of 6,200 agencies last week, the council asked for donations from employees.
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