NEW YORK -- The Ad Council Tuesday named six new members who will design a communications strategy for a national public service campaign in response to the terrorist attacks of Sept. 11. William Cella, chairman of Magna Global USA; Peggy Conlon, president of the Ad Council; Phil Dusenberry, chairman of BBDO; Stephanie Kugelman, chief strategic officer of Young & Rubicam, Bruce Nelson, chief marketing officer of the Interpublic Group; and James Spaeth, president of the Advertising Research Foundation, will serve on the communications strategy task force. Michael Sennott of Lowe Lintas & Partners will lead the team.
The plan is to create messages that will prompt Americans to volunteer, donate blood and find ways to keep their neighborhoods safe. Other messages will be designed to boost confidence in dealing with a long-term war against terrorism.
"Emanating from this strategy, we will produce a range of timely messages that will inform, involve and inspire Americans to take actions to help fight the war on terrorism," Sennott said in a statement. "While each of the individual messages will focus on distinct topics and will be developed pro bono by different creative teams, we will ensure that each execution shares the common strategic thrust we have identified."
Earlier this month, the Ad Council named three members who will work on the effort's creative team [Adweek, October 8.]