The Ad Council Exercises 'Freedom'

WASHINGTON, D.C.The Ad Council on Wednesday will launch the third round of ads in its “Freedom” campaign to coincide with the July 4th holiday.

Graduate students at the Virginia Commonwealth University Adcenter did four new executions in the TV, print and radio public-service effort, which seeks to motivate Americans to protect their freedoms. That work was produced by Interpublic Group’s The Martin Agency in Richmond, Va.

In one 30-second spot, “Deaf Ears,” a voiceover asks, “So how do you express your freedom?” Various citizens respond, “I don’t vote,” and “Honestly, I can’t remember the last time I took up a cause.”