Ad Clutter Reaches All-Time High in Some Dayparts

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ORLANDO, FLA. — Commercial clutter on television during 2001 reached an all-time high in three dayparts — early morning, daytime and local news — and clutter levels for the late night and network news dayparts were also up over last year, according to the annual Television Commercial Monitoring Report, a joint study by the American Association of Advertising Agencies and the Association of National Advertisers. Primetime was the only daypart in which non-programming minutes decreased.

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