Men's Internet hot spot Playboy.com signed a 5-year agreement with New York-based digital media company ACTV on Tuesday. ACTV will provide interactive and digital content as well as tools and services, including online games, e-commerce tie-ins and new offerings on the Playboy Cyber Club subscription site.
"Playboy has been successful in extending our established print brand to electronic platforms such as TV and the Internet," said Christie Hefner, chairman and CEO of Playboy, in a news release. "Now, as TV and the Internet converge, Playboy is ideally positioned to tap the large revenue potential of new broadband platforms."
In addition, ACTV will benefit from shared advertising, subscription and e-commerce revenue generated by the newly enhanced content. ACTV will also receive fees for technical and creative services it performs for Playboy.
Sarah J. Heim