Actress Stays, Slapstick Goes in Bank Ads

NEW YORK Commerce Bank is shucking the slapstick comedy but keeping Julia Louis-Dreyfus in a new campaign by Tierney Communications that supports the bank’s New York metro expansion, the agency said.

The first of three ads breaks Wednesday and plays up Commerce’s policy of allowing dogs in its branches. Another spot, filmed in black and white, spoofs film noir by showing bank customers collapsing on a street because, as Louis-Dreyfus explains, “the bank fees are killing them.”