NEW YORK Vegas.com, the travel site focused exclusively on Sin City, and the CineVegas film festival are joining the horde of marketers soliciting user-created content.
The Web site and film festival have partnered for a contest that challenges the latter's audience of aspiring filmmakers to craft messages extolling the joys of Vegas.com.
"One of the things CineVegas has focused on is films by day and parties by night. This was a great way to get the word out," said Bryan Allison, vp, marketing at Vegas.com. "They reach all the filmmakers and the people trying to break into the business and we're interested in reaching the same people."
The top five finalists get flown to the festival, which runs from June 6-16, where the winner will be crowned. The spoils: $5,000 and a produced spot that will air on national cable for a year.
"Sometimes when you live here, you get a little too close to it. So we're interested in getting some new fresh takes on it," said Allison.
Vegas.com does not currently have a creative agency after parting with the now closed San Francisco office of MDC Partners' Kirshenbaum Bond + Partners.