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NEW YORK Vegas.com, the travel site focused exclusively on Sin City, and the CineVegas film festival are joining the horde of marketers soliciting user-created content.
The Web site and film festival have partnered for a contest that challenges the latter’s audience of aspiring filmmakers to craft messages extolling the joys of Vegas.com.
“One of the things CineVegas has focused on is films by day and parties by night. This was a great way to get the word out,” said Bryan Allison, vp, marketing at Vegas.com.
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