Achenbaum Starts Educational Venture

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DALLAS Alvin A. Achenbaum, who recently left search consulting company Achenbaum Bogda Associates, said Tuesday that he has created Achenbaum Marketing Communications to provide lessons in advertising.

Achenbaum, 79, called one of the most influential and controversial figures in advertising by several business journals, said he will continue to operate out of his office at 225 Central Park West in New York. His co-founding partner, Pete Bogda, is based in Dallas. With Achenbaum’s departure, Bogda last week renamed the firm ABA Partners and promoted his son Mike Bogda and Reji Puthenveetil in Raleigh, N.C.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in