ACE Wants a Good Name Amid Industry's Bad Rep

The nation’s largest check-cashing chain will soon launch its first major advertising campaign featuring a new, short-term loan product.
Working with Gleason/Calise Associates of Dallas, Irving, Texas-based ACE Cash Express will make its first attempt at creating a brand image on a national level.
Said ACE vice president and chief marketing officer Frank Dudowicz, “How can I say this?
The industry does not a have a good reputation. Now that we’ve expanded we’re going to take the high ground in the way we position our product and our brand.