Abstract Edge Creates American Legacy Site

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK The American Legacy Foundation has launched an activism site designed to empower youth to fight for healthier, smoke-free communities.

The site, StreeTheory.org, was conceived, designed and developed by Abstract Edge, which started working with the anti-tobacco organization in May 2002.

The New York-based independent interactive shop sought to create an edgy online atmosphere that incorporated youth-oriented devices, like a flip photo album and face sketches, to resonate with 16- to 22-year-olds. The site also looks to equip adults working in tobacco control with ideas and tools to work with the youth in their organizations.

Elements





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in